A new advisory board is to make football clubs and KMD winners when it comes to using data
Today, football is big business, and the professional football clubs are increasingly taking advantage of big data in their hunt for success. During the last year or so, KMD, a Danish IT company, has worked intensely to improve performances in sports via the targeted use of data. Football is one of the big focus areas, and now KMD is upping its game through the creation of a new Advisory Board that is to help improve and develop football through via the better application of data. The first two members of this advisory board will be Mads Davidsen, Technical Director at Shanghai SIPG F.C and Kenneth Cortsen, PhD in Sports Management and guest lecturer at the University of San Francisco.