"Run smarter, not further" is easy to say but not impossible to do. KMD has made it possible to use data to examine, evaluate and put together the best possible profiles, thus increasing the odds of victory. Both on the pitch and on the sidelines, data allows clubs to lift their success rates with data on the psychological and physical state of players and the ticket sales, sponsorships and other business elements that fill professional clubs. Together, we put data into action.
