KMD and IRONMAN share the ambition of optimizing experience through digital output. The cooperation creates a natural link between health and technology.

KMD IRONMAN Copenhagen is Northern Europe’s largest IRONMAN triathlon and the only one that takes place in a capital city. With approximately 200,000 spectators, it is also one of the largest spectator events in Denmark.

KMD is the proud main and name sponsor of KMD IRONMAN Copenhagen, KMD IRONMAN 70.3 Elsinore, KMD IRONMAN 5150 Aarhus and five regional KMD 4:18:4 events. From 2017, KMD IRONKIDS will also be held in Elsinore, Copenhagen and Aarhus.

"Anything is possible"

At KMD we believe in the IRONMAN motto “Anything is possible” – whether it’s the ultimate physical challenge, or the reason why we at KMD are here, which is to grow Denmark, together with our customers! Both require willpower, focus and hard work to reach the goal.

KMD and IRONMAN share an ambition to develop KMD IRONMAN, KMD 4:18:4 and the KMD IRONKIDS events and to optimize the experience for participants and spectators through digital output. The cooperation creates a natural link between health and technology, for example in the form of text message services, big screens and activation on social media.

KMD supports IRONMAN in Denmark

We’re behind you – not just professional triathletes, for whom only extremes are enough. We’re also behind the athletes who step up to the mark for a smaller triathlon IRONMAN event. KMD IRONMAN is for everyone. It is one of the few sports where professional athletes and amateurs can compete side by side.

Every year, many of our customers, cooperation partners and employees participate. Some to win. Some to challenge themselves. Others to have a great day with colleagues - either as a participant or spectator.


The number of participants in the KMD IRONMAN Copenhagen, who come from more than 50 different countries. To this should be added 200,000 spectators, who follow the athletes along the route.