KMD and Eye4Talent enter strategic partnership to strengthen sports clubs' talent development with data


Sports data is a rapidly growing business area in the IT company KMD, and today the sports data company Eye4Talent Technologies becomes part of the KMD Group. With the new partnership agreement, KMD is responsible for the development, operations, and sale of Eye4Talent's software. The partnership aims to expand the range of data solutions for the professional sports world, while the international perspectives move closer.

The large IT company KMD and the start-up company Eye4Talent have had a close cooperation for over a year as data partners to a number of professional sports clubs in the Danish super league. By joining forces in the same organization, the benefits are greater for both parties, and KMD's strategic focus on sports data is further cemented.

The partnership agreement means that Eye4Talent will move into KMD headquarters. From the new location in Ballerup, Denmark, they will complement KMD's existing offerings to customers in the world of sports.

Sports clubs' talent development in focus

In the super league club FC Nordsjælland, the tool is used to structure data in scouting and recruitment processes as well as for player profiling within talent development.

"The tool helps us with a range of tasks ranging from ensuring a structured approach in our scouting setup to working with our internal player development. Recruiting players to the first team is extremely costly and often associated with risks. Therefore, we aim to be able to assess the potential of players from an early onset. Through the platform, we can ensure the right structure and insights into the reported with visualization, making it easily accessible. It gives us the insights to develop tomorrow's talents in our own environment," says Jacob Bøtker, Head of Lower Academy from FC Nordsjælland.

Jesper Thyme, CEO of Eye4Talent, looks forward to developing the new partnership with KMD.

"The use of data is evolving at an incredibly high rate not only in talent development of professional sports clubs, but also in the individual talent development environments across levels. With the current demand in the market, we are stronger when joining forces on the supplier side so that we can answer fully to the clubs’ needs in terms of collecting, structuring, analyzing and visualizing data. We can make this available in our platform for both player and team development, and I look forward to increasing our impact through the partnership with KMD," says Jesper Thyme from Eye4Talent.

Sports data in different setups

KMD already offers a solution with the players' mental characteristics and personality development at its core – i.e. KMD People Success. In addition, sponsors, processes, fan engagement and business operations are handled in the solution KMD Clubtimiser. These two existing solutions are well complimented by the possibilities offered by Eye4Talent, says Anders Dahl from KMD.

"It is a great pleasure to welcome Eye4Talent into KMD. The agreement with Eye4Talent is important for our focus on continuing to develop data-driven solutions for the professional sports industry. With Eye4Talent, we can offer customers in the sports world a full suite of products that cover all the needs of a professional sports club. Sports such as football, handball and ice hockey aren’t asking for more data, they are asking for more valuable and useful data. With the partnership agreement, we have a unique possibility to develop the position as a leading digital supplier in the sports field," says Anders Dahl, Business Director, KMD Sport.

In addition to 11 customers in Denmark, Eye4Talent has customers in Poland, Norway, Sweden, Slovenia and Canada. The international business potential can be further boosted with KMD, as KMD is already providing sports data solutions outside the home market in Denmark, most recently to the German handball club THW Kiel.

About Eye4Talent Technologies

Eye4Talent is a 360° solution that assists clubs in accelerating their talent development by ensuring a data-driven insight into their own processes and a strong connection with their own talents through active involvement at a whole new level. Eye4Talent has been working with talent development and digitalization for more than a decade and is a leader in connecting data with talent development. Eye4Talent believes that data and ownership are central to the future of the sports world, and Eye4Talent bridges the gap between data and talent development with a unifying platform.

About KMD

KMD is one of the largest Danish IT companies and develops and provides software and service solutions for the municipal, state and business segments in Denmark as well as selected segments in Scandinavia. The KMD Group has subsidiaries in Denmark, Norway, Sweden, Finland and Poland. KMD has over 1,500 Danish and international customers from the public and private sectors, of which approximately 800 Are Danish and foreign companies. The KMD Group has an annual turnover of around DKK 4.8 billion and more than 3,000 employees. KMD is a subsidiary of NEC Corporation, a global leader in integration of IT and networking technologies.

Contact information

KMD: Anne Rosa Simonsen, Senior Press Officer, +45 2063 3133,